Proposed Business Model and Business Strategy for Financial Planning Business in Young Middle Class Family Market

Financial planners have been presumed to be expensive and luxurious service are only needed by people who assets. While in fact, financial planner is more middle-class experiencing issues. However, there not many planning firms that specifically address this problem. FinansialKita a online platform will provide services segmented especially these particular segments. As new venture the sector, does proper business model strategies enter market. This paper made aims find befitted for FinansialKita, young family. research used qualitative approach with case study method. The data were collected interviewing correspondents’ behavior preferences. was then analyzed using strategy diamond framework generate its strategies. shows should focus on providing customers educational rather than consultations. proposed building image, brand, reputation gain trust from customers.